established 2008

Media Training

Evaluating Media Requests

Adapted from training materials prepared by Audacia Ray and Eliyanna Kaiser from Sex Work Awareness ©2009.

Reactive Media - when a reporter reaches out to you or your organization about a story. It's called "reactive media" because you must react to a situation that is being thrust upon you; you aren't creating a story or creating your own media.

Why and When Do Reporters Call?

Obviously, reporters can call for a myriad of reasons and we can't predict them all. But there are a number of specific types of situations which are common that have certain characteristics.


© PMA 2008